murmurDogo Onsen Matsuri (Matsuyama Spring Festival)
Matsuyama City · Around Dogo Onsen Honkan, Asuka-no-Onsen and the Dogo shopping arcade
Dates and details can change. Always check the official website before you go.
Dogo Onsen Ryokan Association and Dogo Shopping Street Association · Last checked: Oct 11, 2026
Dates
Dates confirmed with official sources
- 2026
- Mar 19–21, 2026 （Ended）
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually mid March
- How the date is set
- Changes from year to year
- Venue
- Around Dogo Onsen Honkan, Asuka-no-Onsen and the Dogo shopping arcade
- City
- Matsuyama City, Ehime
About
This is the liveliest of the festivals held in Dogo, Matsuyama's hot spring quarter, and it marks the start of spring there. The three days open with the yu-kito, a prayer for the hot spring waters that goes back to the Edo period. The event to catch is the Onna Mikoshi Kakikurabe, where women in happi coats shoulder portable shrines and compete to show the most spirit. There is also rice-cake pounding for long life, a brass band parade and a folk performing arts show, plus a celebratory rice-cake throw every day. The Dogo Onsen Rakuichi Rakuza market sets up stalls, and the streets get packed. Everything happens around Dogo Onsen Honkan, Asuka-no-Onsen and the Dogo shopping arcade, so you can drop by between baths.
Sources
- OfficialDogo Onsen Ryokan Association and Dogo Shopping Street Association www.dogo.or.jp
- OfficialMatsuyama City Tourism and International Exchange Division matsuyama-sightseeing.com
Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.