murmurTsubaki Matsuri
Matsuyama City · Tsubaki Shrine (Iyozuhiko-no-Mikoto Jinja)
Dates and details can change. Always check the official website before you go.
Iyozuhiko-no-Mikoto Jinja (Tsubaki Shrine) · Last checked: Oct 11, 2026
Dates
Dates confirmed with official sources
- 2026
- Feb 23–25, 2026 （Ended）
- 2027
- Feb 13–15, 2027
- Usual timing
- Usually mid February
- How the date is set
- Changes from year to year Held for three days on the 7th to 9th of the first lunar month
- Venue
- Tsubaki Shrine (Iyozuhiko-no-Mikoto Jinja)
- City
- Matsuyama City, Ehime
About
For three days in the first lunar month, Iyozuhiko-no-Mikoto Jinja in Matsuyama, known locally as Tsubaki Shrine or Tsubaki-san, holds its spring festival, also called O-Tsubaki-san or Oyoka. Falling around the start of spring by the old calendar, it has long been awaited as the festival that brings spring to Iyo. It begins at midnight on the first day with a great drum and runs day and night to the end, drawing about 500,000 people over the 3 days. Some 800 stalls line the approach roads, which are closed to cars. The standard souvenir is engi-ame, a lucky candy sold only here, and shopkeepers buy kumade rakes to display for good business. On the evening of the middle day comes the Oshinobi no Togyo, when the mikoshi is carried out with the bearers keeping completely silent.
Sources
- OfficialIyozuhiko-no-Mikoto Jinja (Tsubaki Shrine) tubaki.or.jp
- OfficialMatsuyama City Tourism and International Exchange Division matsuyama-sightseeing.com
Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.