murmurMurakami Machiya Doll Tour
Murakami City · Old merchant quarter of Murakami
Dates and details can change. Always check the official website before you go.
Niigata Prefecture Tourism Association (Niigata Kanko Navi) · Last checked: Oct 11, 2026
Dates
Dates confirmed with official sources
- 2026
- Mar 1 – Apr 3, 2026 （Ended） 9:00 to 17:00 (varies by participating house)
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually in March
- How the date is set
- Every year, March 1 – April 3
- Venue
- Old merchant quarter of Murakami
- City
- Murakami City, Niigata
About
In the old merchant quarter of Murakami, a castle town, shops and townhouses bring out the dolls their families have kept for generations, in an event run by the Murakami Machiya Merchants' Association. You'll see not just hina dolls but warrior dolls, clay figures and much more, and since every house arranges its collection differently, it's fun to drop in on one after another. It's also a chance to go deep inside machiya townhouses you'd usually never enter. Viewing is free and needs no booking, but the houses taking part and their displays change each year, and hours and closing days vary by shop. Everything is within walking distance of Murakami Station, so it pairs well with a spring stroll around town.
Sources
- OfficialNiigata Prefecture Tourism Association (Niigata Kanko Navi) niigata-kankou.or.jp
- OfficialMurakami City Tourism Association www.sake3.com
Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.