murmurDewa Sanzan Shrine Grand Festival (Hana Matsuri)
Tsuruoka City · Summit of Mt. Haguro (Dewa Sanzan Shrine)
Dates and details can change. Always check the official website before you go.
Tsuruoka Tourism Bureau · Last checked: Oct 10, 2026
Dates
Dates not confirmed
- 2026
- Dates have not been announced yet. Please check the official website.
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually mid July
- How the date is set
- Every year on July 15
- Venue
- Summit of Mt. Haguro (Dewa Sanzan Shrine)
- City
- Tsuruoka City, Yamagata
About
The grand festival of Dewa Sanzan Shrine, popularly called the Hana Matsuri or Flower Festival, is held every July 15 at the summit of Mt. Haguro to pray for bountiful harvests and family well-being. After rites in the main hall, the portable shrines of the three sacred mountains are carried out, led by bonten poles decorated with artificial flowers made to look like rice blossoms. Once the procession has circled the Mitarashi (Kagami) Pond, the crowd filling the grounds scrambles to grab the flowers, long believed to ward off evil and bring a good harvest.
Sources
- OfficialTsuruoka Tourism Bureau www.tsuruokakanko.com
- OfficialYamagata Prefecture official tourism site yamagatakanko.com
Last checked: Oct 10, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.