murmurSetomono Festival (Seto Pottery Festival)
Seto City · Around Owari-Seto Station (Meitetsu Seto Line) and across Seto
Dates and details can change. Always check the official website before you go.
Seto City Tourism Association (Seto Marutto Museum) · Last checked: Oct 10, 2026
Dates
Dates confirmed with official sources
- 2026
- Sep 12–13, 2026 （Ended）
- 2027
- Sep 11–12, 2027
- Usual timing
- Usually mid September
- How the date is set
- Changes from year to year Usually a Saturday and Sunday in mid-September
- Venue
- Around Owari-Seto Station (Meitetsu Seto Line) and across Seto
- City
- Seto City, Aichi
About
Seto, a historic pottery town, hosts one of Japan's largest ceramics festivals. The centerpiece is a huge bargain market: the streets along the Seto River are closed to traffic, and about 200 stalls sell everything from everyday dishes to artists' pieces, drawing hundreds of thousands of visitors from across the country. At the Blue Plaza you can see and buy Seto sometsuke blue-and-white ware and watch artisans at work. About 1,000 fireworks go up on the first night. The festival started in 1932 to honor Kato Tamikichi, the "father of porcelain," who learned porcelain-making in Kyushu in the Edo period and brought it home; 2027 brings its 96th edition. Owari-Seto Station on the Meitetsu Seto Line is right by the venue, and with little parking, public transport is recommended.
Sources
- OfficialSeto City Tourism Association (Seto Marutto Museum) www.seto-marutto.info
- OfficialAichi Now (Aichi Prefecture Tourism and Convention Bureau) aichinow.pref.aichi.jp
Last checked: Oct 10, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.