murmurMatsuyama Spring Festival (Oshiro Matsuri)
Matsuyama City · Central Matsuyama
Dates and details can change. Always check the official website before you go.
Junior Chamber International Matsuyama · Last checked: Oct 11, 2026
Dates
Dates confirmed with official sources
- 2026
- Apr 4–5, 2026 （Ended）
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually early April
- How the date is set
- Changes from year to year Held each year mainly over a Saturday and Sunday in early April
- Venue
- Central Matsuyama
- City
- Matsuyama City, Ehime
About
Held mainly over a weekend in early April, this spring festival fills Matsuyama Castle and the city center just as the cherry trees bloom, drawing blossom viewers and travelers alike. The headline event is the Daimyo Musha Gyoretsu, in which a procession tied to the past lords of Matsuyama Castle marches through the streets in proper armor and kimono. Plenty of other events involve local people, including a national yakyuken contest and stage shows at Horinouchi in Shiroyama Park. The festival started in 1967 (Showa 42) to celebrate the decision to rebuild the castle's small keep. In 2026 the lineup also included a citizens' parade, a food festival at Horinouchi and a display of working vehicles.
Sources
- OfficialJunior Chamber International Matsuyama www.matsuyama-jc.or.jp
- OfficialMatsuyama City Tourism and International Exchange Division matsuyama-sightseeing.com
- Reference松山春まつり（お城まつり）｜道後温泉公式エリアガイド www.dogo.or.jp
Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.