murmurHatsune Matsuri at Yu Shrine
Matsuyama City · Yu Shrine (Dogo)
Dates and details can change. Always check the official website before you go.
Dogo Onsen Ryokan Association and Dogo Shopping Street Association · Last checked: Oct 11, 2026
Dates
Dates confirmed with official sources
- 2026
- Jan 11–12, 2026 （Ended）
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually mid January
- How the date is set
- The 2nd Sunday of January Held over two days: the second Sunday of January and the following Coming of Age Day holiday
- Venue
- Yu Shrine (Dogo)
- City
- Matsuyama City, Ehime
About
Over two days in January, the second Sunday and Coming of Age Day, Yu Shrine next to Dogo Onsen holds a New Year festival. The grounds stay busy with a lucky rice-cake throw, a dondo-yaki bonfire for burning old talismans, a prize lottery, rice-cake pounding, lion dances and suigun drumming, and since this is a hot spring town, there is a footbath too. People come to pray for good harvests, good business and a safe household. The festival is said to have started on the first Day of the Rat in the eleventh month of the lunar calendar, a nod to the legend that the deity Okuninushi was rescued by a mouse. It is organized by a committee from the Dogo shopping street. Everything is outdoors and free to watch, so it fits nicely into a walk around Dogo Onsen.
Sources
- OfficialDogo Onsen Ryokan Association and Dogo Shopping Street Association www.dogo.or.jp
- OfficialMatsuyama City Tourism and International Exchange Division matsuyama-sightseeing.com
Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.