murmurTsushima Shirauo & Industry Festival
Uwajima City · Iwamatsu River festival riverbank (Omatsuri Kawara)
Dates and details can change. Always check the official website before you go.
Uwajima City · Last checked: Oct 11, 2026
Dates
Dates confirmed with official sources
- 2026
- Sun, Feb 1, 2026 （Ended） 10:00–15:10
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually late January
- How the date is set
- Changes from year to year The Uwajima tourism association lists it as the last Sunday of January each year
- Venue
- Iwamatsu River festival riverbank (Omatsuri Kawara)
- City
- Uwajima City, Ehime
About
On the last Sunday of January, the riverbank of the Iwamatsu River in Tsushima, Uwajima, hosts a winter food festival. The biggest draw is odorigui: eating live ice gobies, called shirauo here, caught in the river right beside you, and they can sell out. There is also a free corner where you can try catching them yourself. Shirauo are seen locally as a sign of spring, and the catch peaks around February when they swim up the river to spawn. A local industry fair the same day sets out regional dishes and specialty goods, with a speed-eating contest of roppo, a local dish said to be where tai-meshi sea bream rice began, plus rice-cake throwing, a prize draw and taiko drumming. An ushioni, the ox-demon that stars in Uwajima's festivals, roams the grounds as well.
Sources
- OfficialUwajima City www.city.uwajima.ehime.jp
- OfficialUwajima Tourism and Local Products Association www.uwajima.org
Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.