Shirongo Matsuri

Toba City · Shirongo Beach and Shirahige Shrine, Sugashima, Toba

Dates and details can change. Always check the official website before you go.

Check dates on the official website ↗

Mie Tourism Federation (Kanko Mie) · Last checked: Oct 11, 2026

Dates

Dates confirmed with official sources

2026
Sat, Jul 11, 2026 (Ended)
2027
Dates have not been announced yet. Please check the official website.
Usual timing
Usually mid July
How the date is set
Changes from year to year
Usually in July
Venue
Shirongo Beach and Shirahige Shrine, Sugashima, Toba
City
Toba City, Mie

About

On the island of Sugashima, off Toba Port, ama divers race each other in a summer festival held at Shirongo Beach and Shirahige Shrine. When the conch horn sounds, the ama, in their diving clothes, plunge into the sea together to see who can first come up with a mated pair of abalone, one female and one male. The first pair is offered at the shrine with prayers for good fishing and safety at sea. Sugashima is about 15 minutes by city ferry from Toba Marine Terminal, and from the island's port it is a roughly 20-minute walk along the Shirongo trail to the venue. Drivers should park at the paid Satahama lot on the mainland and take the ferry.

Sources

Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.

Other events this month

On the day, see what locals are murmuring on the murmur map

murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.

Download on the App Store Android (Google Play): coming soon