murmurEbisu Festival (Kotoshironushi Shrine)
Tokushima City · Kotoshironushi Shrine
Dates and details can change. Always check the official website before you go.
Tokushima Prefecture Tourism Association (Awanavi) · Last checked: Oct 11, 2026
Dates
Dates confirmed with official sources
- 2026
- Jan 9–11, 2026 （Ended） Stalls open 9:00–22:00
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually early January
- How the date is set
- Every year, January 9 – January 11
- Venue
- Kotoshironushi Shrine
- City
- Tokushima City, Tokushima
About
From January 9 to 11 each year, Kotoshironushi Shrine in Tokushima City holds its Ebisu festival. Locals call the shrine "Oibessan," and it is known as a place to pray for business success. The three days are Yoi-Ebisu (January 9), Hon-Ebisu (January 10) and Nokori-Ebisu (January 11), and people from across the prefecture come seeking luck for their businesses and families. Many go home with lucky bamboo branches or rakes hung with sea bream and treasure-chest charms, and stalls crowd the approach streets from 9:00 to 22:00. The shrine is in the city center, about 7 minutes on foot from JR Tokushima Station, and admission is free.
Sources
- OfficialTokushima Prefecture Tourism Association (Awanavi) www.awanavi.jp
Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.