murmurMatsuyama Autumn Festival
Matsuyama City · Various locations across Matsuyama
Dates and details can change. Always check the official website before you go.
Matsuyama City · Last checked: Oct 11, 2026
Dates
Dates not confirmed
- 2026
- Dates have not been announced yet. Please check the official website.
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually early October
- How the date is set
- Every year, October 5 – October 7
- Venue
- Various locations across Matsuyama
- City
- Matsuyama City, Ehime
About
From October 5 to 7, neighborhoods all over Matsuyama hold autumn festivals to give thanks for the harvest. People come for the hachiawase, where bearers shouting "motekoi, motekoi" drive portable shrines head-on into each other, which is why they are also called kenka mikoshi, fighting shrines. In Dogo, eight great mikoshi from eight neighborhoods set out from Isaniwa Shrine and Yu Shrine, and in the early morning of the final day each clashes twice in front of Dogo Onsen Station, 8 collisions in total, with the young guardians around each mikoshi shoving with their whole bodies. Also worth seeing is the climb up and down the 135 steep stone steps of Isaniwa Shrine as the shrines leave and return. The clash at Itsukushima Shrine is well known too, and others happen around the city.
Sources
- OfficialMatsuyama City matsuyama-sightseeing.com
Last checked: Oct 11, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.