murmurIriya Morning Glory Fair
Taito City · Iriya Kishimojin (Shingen-ji Temple) and Kototoi-dori
Dates and details can change. Always check the official website before you go.
Shitaya Tourism Federation, Iriya Morning Glory Committee · Last checked: Oct 10, 2026
Dates
Dates confirmed with official sources
- 2026
- Jul 6–8, 2026 （Ended） 5:00–22:00 (hours vary by stall)
- 2027
- Dates have not been announced yet. Please check the official website.
- Usual timing
- Usually early July
- How the date is set
- Every year, July 6 – July 8
- Venue
- Iriya Kishimojin (Shingen-ji Temple) and Kototoi-dori
- City
- Taito City, Tokyo
About
For three days every year, July 6 to 8, a morning glory fair takes place in the Iriya and Shitaya area of Taito City, a sure sign that summer has arrived in Tokyo. From around Iriya Kishimojin (Shingen-ji Temple) to Kototoi-dori, about 30 morning glory growers and nearly 100 festival stalls set up, and visitors come from early morning. Iriya's morning glories are said to have gained fame near the end of the Edo period, and by the mid-Meiji era their quality had made them popular ornamental plants. They vanished from Iriya for a time in the Taisho era, but in 1948, wanting to brighten postwar life even a little, local volunteers and the Shitaya Tourism Federation brought the fair back. The Shitaya Tourism Federation and the Iriya Morning Glory Committee organize it.
Sources
- OfficialShitaya Tourism Federation, Iriya Morning Glory Committee www.asagao-maturi.com
- OfficialGO TOKYO (Tokyo Convention & Visitors Bureau) www.gotokyo.org
Last checked: Oct 10, 2026. Event information is based on official announcements, but changes may not always be reflected here. Please check each official website for accurate details.
Other events this month
On the day, see what locals are murmuring on the murmur map
murmur is an app that shows short, anonymous posts on a map, right where they were written. On festival day, open the map around the venue and see what people nearby are saying.